You can use the testing tools above to ensure that Google is reading the data properly, but whether or not you see a change in results is entirely up to Google’s algorithm. However, it’s important to note that even if your pages are using structured data properly with all of the required fields, it’s not a guarantee that they will pull through as rich results. It can take two or more weeks to start seeing rich results pull through after any structured data has been put into place. If you have a Google Search Console account, look under the “Enhancements” menu for a list of any rich result types set up on your website.Īny rich results enabled content will display in your Google Search Console account. Note that this is a newer feature and not all rich result types are supported yet. You can check if your page is properly set up for rich results in a couple of ways: According to Google, “it is more important to supply fewer but complete and accurate recommended properties rather than trying to provide every possible recommended property with less complete, badly-formed, or inaccurate data.” Take a look at Google’s structured data guidelines for more information on implementation requirements. If not implemented properly, structured data can end up impeding your SEO efforts instead of improving them.
#Google rich snippets tool professional#
It’s important to enlist the help of an experienced web professional who is familiar with structured data for this step.
#Google rich snippets tool how to#
If you’re unfamiliar with how to implement structured data, learn more about Google’s use of structured data or check out our introduction to using schema. By using the proper markup and including all required fields, your content will be eligible for rich results. This is most often in the form of markup within your website code, either in JSON-LD or microdata format. Google’s rich results rely on the use of structured data on a web page. This helps to generate more engaged visitors to your site and decrease bounce rate.Ĭompare the two Google search results shown above-the first is a basic snippet, and the second is a rich snippet with extra information. Rich results are often more relevant to a user’s search as well as display additional information about page content, which helps users to understand exactly what they find if they click through to the page. Rich results require the use of structured data, which in turn makes it easier for search engines to understand your content, increasing your chances of better search rankings.
Rich snippets stand out from regular results, which can increase the chances of a user visiting your page. When compared to basic result snippets, rich results can: You may be wondering if it’s worth focusing your search engine optimization efforts on getting your web pages to display as rich snippets.
Keep reading to learn more about the benefits of rich results, how you can enable them for your web pages, and what are the most popular rich snippet types. Rich results typically appear above regular search results, making them an attractive option for marketers and website owners.
For example, a blog article might display with an image and a publish date, or a product page might display with reviews and a price included. Google’s rich results include additional information about a web page depending on the type of content it includes. With the introduction of rich results, web pages now have the opportunity to display more than just basic information in search result snippets. Over the years, Google has continuously optimized and improved the way search results are displayed to the end-user. We’ve come a long way from the basic Google search result pages of the past.
0 kommentar(er)
