(After Oishii acquired over 100 times more growing space in May, it was able to decrease the price of a tray from a whopping $50 to $20.) Driscoll’s sells a trio of designer strawberries: Rosé Berries pale Tropical Bliss, with notes of pineapple and passion fruit and my favorite, Sweetest Batch, which the brand describes as tasting like fruit punch. Oishii’s perfectly ripe Omakase strawberries are fragrant, flavorful and so soft they need to be cradled in foam packaging to survive grocery store shelves - from which, at the Whole Foods in Manhattan’s Chelsea neighborhood, they regularly disappear before noon. Sunset Grown offers three varieties, including the Wow Berries lolliberry, which has the mouthwatering sweetness of a pink Starburst. Strawberries, one of the highest-selling fruits in the United States, have also gotten an update. Additionally, Jim Beagle, Grapery’s C.E.O., says customers are willing to pay twice as much for Cotton Candy grapes than they are for other ones. According to the market research firm 210 Analytics, from May 2021 to May 2022, Cotton Candy grapes sold over $129 million in the States, up from $102 million during the same period the previous year. (It’s also crucial that Cotton Candy grapes be picked at the height of ripeness and refrigerated within six hours for the best texture and flavor.) Since then, the Grapery has grown the Cotton Candy grape crop eightfold, despite it taking two to three years alone for a grapevine to bear fruit, and grape lovers are keeping pace. That breed needed to be crossed with other breeds in order to create a cotton candy-flavored grape that would be seedless and juicy, with snappy skin. David Cain got the idea for the grape after tasting a new breed of Concord grape that was reminiscent of cotton candy but too mushy to be sold.
The trademarked and licensed varietal was developed by the company International Fruit Genetics and is sold exclusively in the United States by the grape grower Grapery. Plumcot, anyone?īut it was the Cotton Candy grape that, in 2013, arguably kicked off the specialty fruit boom as we know it.
And in the late 19th and early 20th centuries, the American botanist Luther Burbank developed over 800 improved and hybrid plants. By the 19th century, farmers were crossbreeding plants constantly, whether in search of better flavor, higher yield and hardiness, bigger berries, more sweetness or resistance to disease. In 1766, the strawberry-obsessed French botanist Antoine Nicolas Duchesne published a book about the berry’s different varieties and their potential for crossbreeding. These candylike fruits are the product of plant breeding, a practice that’s over 200 years old. Imagine my disappointment when, in June, I tried some grape jam-flavored Jellyberries from the company Divine Flavor and found they tasted like regular old grapes - sweet, but not Smucker’s sweet. Let’s start with the grapes, namely Cotton Candy grapes (green), Gum Drop grapes (purple) and Gummyberries (red). Today, the fruit aisle is stocked with all kinds of new temptations, and they seem to be getting sweeter. IT TURNS OUT that the Garden of Eden might have been missing a few things.
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